Packaging, by definition means encasement of products in protective wrappings or other external covering that can provide protection and ease for transportation. But with evolving times the functions of packaging have also evolved.
Whether Industrial Products, Dairy products, Food Products everything has to be packed. If anything is meant to be stored, to be sold or to be preserved it needs to be packaged. Packaging does not mean just wrapping a product and putting it inside a plain and boring brown box. Packaging performs multiple functions like information, security and marketing benefits. it has thus become an important part of the marketing mix.
The basic function of packaging is to protect the product from damage and ensure its safety during transportation. Various types of packaging material like corrugated boxes, Wooden Pallets, Bubble Wrap, Cotton, Plastic bags etc. are used according to the product being packaged as well as the mode of transportation being used.
Packaging is also useful in providing information like product type, its usage, precautions required. Individual packaging can be used to mention the standout features of the products as well as well as warning against allergies.
Packaging also helps standardization of sizes and helps price comparison.
A carefully planned packaging goes a long way in promoting a product. In the present times, when the market is flooded with countless similar products, packaging is what can make your product stand out from others. Colorful designs, fonts and pictures all pack a punch that can give your product that extra edge over others. It is because of packaging only that branding has assumed important proportions in context of marketing today. No packaging, No branding.
Packaging also helps in bulk shipping as well as storage. Packaged products are known to have higher shelf life as it protects the products against natural damages. Tamper proof packaging, 3-D logos etc can be used as a safety measure against tampering.
On, the whole it could be said that packaging might add to the cost of the product but its benefits far outweigh its costs. So the future of packaging industry will always stay bright.
This blog is meant to provide an insight into the various intricacies of packaging industry. Various posts here will give you a detailed account of various aspects associated with this industry. If you have any queries or questions feel free to post them here. We will make sure to answer them within 48 hours.